The dropshipping business is becoming more and more challenging every day due to the ever-increasing competition and the dazzling evolution of Web marketing.
In other words, the strategies once used to find products and sell on the internet are mostly obsolete. A great adaptation is therefore necessary for all those who embark on e-commerce, more particularly in dropshipping.
A few years ago, to find a winning product, you either had to search Facebook's newsfeed, search Facebook for keywords to find the ads or use the AliExpress platform's product search tool.
Today, to find a winning product, you must necessarily turn to product research tools. These tools make product research less tedious and faster.
Find out in this article how you can use the Minea product finder to find your winning product.
How does Minea work ?
As in all other businesses, those who have the right tools evolve faster. Indeed, Minea is this tool that all e-merchants must use for the search for a winning product.
It is an app that browses the news feeds of social networks and search engines to scan all that is paid advertising to store them in its gigantic database.
Thus, once connected to Minea, you will have access to everything that has been broadcast as advertising on social networks. You will no longer have to search social networks yourself for the latest ads.
To make searching even easier, Minea has optimization filters that allow you to filter ads by category. For example, you can decide to display only ads that are typically for dropshipping or ads that are only intended for a group of people.
In addition, Minea also has a chrome extension that allows its users to use the tool directly on their smartphone or tablet.
With a basic subscription of 49€, you can already start using Minea to find your winning product.
Overview Minea features
The Minea tool is made up of two main parts. The first part is for ads and the second part is for the analysis of online stores. All these two main parts are very useful for finding a winning product in dropshipping or e-commerce.
The features in the first part will allow you to analyze product ads and identify high-potential products that you can easily sell in your store. On the other hand, those of the second part will allow you to keep an eye on your competitors. You can analyze their store to know more about their marketing strategies.
Find winning products on Minea
Once connected to the app, you can directly start the product search by choosing one of the social networks that Minea spies on. It is true that all social networks are good for finding a winning product. However, Facebook remains the main source of traffic for e-commerce and dropshipping.
So start your product search with Facebook. You have a better chance of finding a winning product quickly.
Furthermore, Minea does not only collect Dropshipping or E-Commerce ads. Therefore, you will have to use the filters to personalize your results in order to obtain only ads for the sale of dropshipping products. Since it is among these ads that you will be able to find your next Winner product.
On Minea, you can filter your results according to the following criteria:
• Keywords ;
• Name of the Facebook page;
• Domain name ;
• Date of view of the ad;
• Country ;
• E-commerce platform (Shopify, WooCommerce…);
• Number of reactions (Like, Like, Comment…);
• Media type (Image, Video, Carousel);
• Type of audience (Male, Female, Age);
• Call To Action (Find out more, Buy now, Free delivery…);
Generally in dropshipping, it is advisable to filter the results in order to obtain recent ads (the last 30 days), ads which have sought user engagement (number of Likes and high shares) and ads whose shops sale are created on platforms intended for e-commerce and dropshipping (Shopify, WooCommerce, etc.).
You can also filter by media type by choosing ads whose visual is a video.
Above all, do not forget the fundamental characteristics of the winning products before making your choices:
• New product (do not choose products that can be bought anywhere)
• “Wow” effect product
• Product that solves a problem
• Product that the user can buy without thinking (Low price)
By combining all these filters, you will very quickly find your winning product. Do not hesitate to search for products in the other social networks that Minea spies on.
Analyze competitor stores
Minea also allows the analysis of the shops that make the most sales on the internet. Once on the main interface, click on “Shop” in the left tab to land on the interface for analyzing shops.
As in the ads interface, the tool displays all kinds of shops. You must therefore sort according to the domain, the platform that hosts the store to display the e-commerce or dropshipping stores.
You can also perform more advanced searches using keywords or directly the name of the store you want to analyze.
For each store, you have relevant information about the rank of the store on search engine results pages, the Shopify theme used as well as the different apps used on this store. All this information can allow you to make the best decisions for your online sales business.
Find influencers for your product with Minea
To sell their product on the internet, e-merchants also make product placements with influencers. For each product placement, the influencer is responsible for posting on their news feed to highlight the benefits of the product to users. He can also make a story in which he uses the product to encourage his subscribers to purchase.
The difficulty in influencer marketing is that it is not always easy to find the right influencer for your product. Moreover, several dropshippers have already lost money by using influencers who did not fit with their products.
Thanks to Minea, you can now analyze influencers in order to choose those with the best conversion rates in your product niche.
Log in to the interface for influence marketing by clicking on “Influence Marketing” on the home page. Minea will present you, by default, all the influencers who make product placements on social networks.
In addition, the tool offers filters to allow you to optimize your results. Filter the influencers according to:
• niche (Technology, Beauty, Jewelry, baby, clothing, Decoration, etc.)
• from the country
• social networks (Instagram, Snapchat)
• the number of subscribers
• the type of audience
Spy on the product placements of other brands with Minea
If you want to add influence marketing to your strategies for acquiring traffic to your online store, you will have to spy on the big brands to find out what they are already doing on the market.
In addition to ads, influencers and shops, Minea's algorithms also spy on the product placements of all brands that promote their products on the networks. For each Brand, you will have precise information on its product placements and its influencers.
The advantage is that you could see what is already working on the market.
Conclusion
In this article, we have seen how to use the Minea product finding tool to easily find winning products in dropshipping or e-commerce. Minea has several features not found in other product finder tools.
Ultimately, Minea is the all-in-one tool that accompanies you from product research to the implementation of your marketing strategy.