According to TechCrunch, the social network Instagram will appear more ads as users today tend to follow and enjoy short videos. This has made the platform mainly sharing images difficult.
Although Instagram now also has a Reels feature, they will add more ads to their app. Users can see ads right in the Explore tab (discover) and also in the personal page.
Instagram adds that businesses can even place their ads on the home page of this tab, meaning you'll see your first ad as soon as you visit the Explore tab.
The social networking platform has given an example for users to easily visualize, we can see the ad labeled "sponsored" along with the account name and "learn more" button appear quite large in the box. discovery content.
Ads now also appear in personal profiles, the platform says it only puts ads in "public, non-teen" profiles, Instagram is currently rolling out a program that allows creators to they choose in the United States to monetize these ads.
In addition to Instagram, Meta is looking to monetize ads when users post Reels on Facebook. The company is testing every time the video ends, there will be 4 to 10 seconds of advertising, then the Reels segment will be replayed.
Facebook's revenue fell for the first time last quarter, and this has led to them finding more ways to make money. Meta may also be working on paid features on Facebook, Instagram and WhatsApp, although this is yet to be confirmed.
How do you think Instagram will appear more ads?
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